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22nd Parallel
Brand Experience Design, Collateral design, Communication Strategy & Design, Identity Design & Brand Architecture, Website / UI Design

Voted as one of the best South Indian restaurants in Vadodara, this restaurant needs no introduction. The brief was to capture the essence of south India but also differentiate itself from being typecast as one of the many. The owners were always open to being a bit radical in the approach towards their brand, as long as their promise of giving an authentic experience to customers was met. We decided to go with a vibrant colour palette in line with their primary colours so that it is welcoming and unique – just like the food they serve.

  • Service Categories: Collateral Design | Communication Design | Website Design
22nd Parallel Website

Informative yet
functional.

We were tasked with the brief of making their website vibrant, informative and functional. The consistent use of their brand colours coupled with a combination of imagery and illustrations was the way to go.

TESTIMONIAL

Client Feedback.

“When we set out to revamp our website in late 2019, the idea was to just make it more relevant and contemporary, but one week of discussions with Archimage put us on a completely different journey - a journey which helped create a unique identity for our brand by bringing forth our vision and values in a vibrant way. The ideas proposed were simple yet effective and helped us feel more confident about our online presence. We were also helped with ideas to do more with the website to ensure better connect with our customers and associates. The turnaround times were excellent and more importantly, the time and energy spent by our management team on corporate communications was reduced significantly given the wonderful inputs by Archimage and Pranav in particular. All our collaterals, apart from their consistent look and feel, now have our vision and values speaking out loud for us and we never thought that a simple process of developing a website would be so enriching for us - all thanks to Archimage.”

Sundar Sarma
Co-Founder, 22nd Parallel
22nd Parallel - Poster Design