This US-based gems and jewellery company wanted us to create their brand identity in a manner that would stand out and yet reflect its relevance to the brand. The solution was right in front of our eyes, its brand name. Breaking it down to its very formation, the carbon molecule. And how wonderfully it worked out as a logo. It is a depiction of the carbon molecule yet reflects the brand in a classy and interesting way.

• Service Categories: Identity Design | Packaging Design | Collateral Design