When IndusLaw and Archimage collaborated for the first time, we knew right away that this was going to be one of the most challenging yet gratifying journeys we have embarked on, especially because of the way we connected in our outlook towards brand building. A maverick new-age law firm with a vision to be one of the best in the country, we knew the task at hand wouldn’t be easy. We had to think through and develop a design language that would weave in their vision, their culture and their value proposition in a visual manner. Having said that, we were extremely happy to see that their senior partners were absolutely hands on during this process and continue to do so even today.

Their vision of their brand, clarity of thought and focus was one of the main reasons it has made this collaboration so special. They challenged us in our thought process which actually helped us push the boundaries of our approach ensuring that what we created for them would hold its own and represent the IndusLaw brand exactly the way they want to. We have been privileged to work with them and continue to be their brand partners even today.

• Service Categories:
  Refreshed Brand Strategy | Architecture & Design Language | Collateral Design | Communication Strategy & Design | Brand Experience Design