The Mumbai Lure
& Bait Company
& Bait Company
Identity Design & Brand Architecture, Packaging Design
We were appointed to come up with a name and brand identity for a boutique fishery house based out of Mumbai. The brief was to keep the name synonymous with its area of operation, Mumbai, and at the same time invoke a feeling of exclusivity and finesse considering their target clientele’s profile. For the brand identity we decided to keep it simple with use of type as the primary element since we wanted the name to be sticky in nature.
- Service Category: Brand Naming Exercise | Identity Design | Collateral Design
Making mundane meaningful.
When something as regular as a fishery asks you to design a brand identity, you can either keep it straightforward or come up with something that people would remember simply because it sounds interesting.
